Description
Google Analytics Donation Tracking is an important tool for any organization or group that fundraises or collects donations. It allows you to accurately track and measure donation activity, which can be vital in determining which campaigns are successful and which ones are not.
Google Analytics Donation Tracking is a feature that can be added to the existing Google Analytics account. It enables organizations to track and analyze donation data, such as the amount donated and the source of the donation. This data can be used to find out what type of campaigns and messages are most effective in driving donations, as well as to track the progress of campaigns over time.
Google Analytics Donation Tracking allows organizations to gain valuable insights into donor behavior, such as which donors are most likely to donate again and which campaigns are the most successful. It also allows organizations to track the impact of their campaigns, such as how much money was raised and which campaigns had the most impact. This information can be used to refine future campaigns and determine which ones should be prioritized.
Google Analytics Donation Tracking also allows organizations to customize their donation forms to collect more detailed information from donors. This includes requesting information such as name, address, and other contact details, as well as preferred payment methods. This data can then be used to segment donors and analyze their donation behavior.
Google Analytics Donation Tracking is an excellent tool for organizations to make sure their campaigns are successful, and to ensure that donations are being tracked and measured accurately. It is easy to set up and use, and is an invaluable resource for any organization that collects donations.
Main features
- Track donation sources, amounts, and campaigns
- Monitor ROI for each donation source
- Create customized donation goals
- Analyze donor behavior over time
- Measure conversions from donation campaigns
- Generate detailed donation reports
- Monitor donation trends
- Track donor lifetime value
- Set up donation forms
- Track donation abandonment rate
Popularity
Give Google Analytics Donation Tracking has been downloaded over 15,000 times.
Pricing plan
There are three different price offers for Google Analytics Donation Tracking:
1. The Standard Plan, which is free and includes basic analytics and reporting, custom tracking options, and automated donation tracking.
2. The Professional Plan, which is $150/month and includes advanced analytics and reporting, custom tracking options, and automated donation tracking.
3. The Enterprise Plan, which is $350/month and includes enterprise-level analytics and reporting, custom tracking options, and automated donation tracking.
How to use it ?
- Log into your Google Analytics account and select the website for which you want to enable donation tracking.
- Navigate to the ‘Admin’ section of the website and select ‘Goals’ from the ‘View’ column.
- Click the ‘+ New Goal’ button and configure a new goal for tracking donations.
- Enter a name for the goal, such as ‘Donation’, and select ‘Event’ from the Type drop-down menu.
- Enter the Event Category, Action, and Label parameters that you want to track. These values should be the same as the ones that you use when you create the donation tracking code.
- Click ‘Save’ to save the goal.
- Create the donation tracking code and place it on the donation page of your website.
- Test the donation tracking code to make sure that it is firing correctly.
- Verify the results in the ‘Goals’ section of your Google Analytics account.
Frequently asked questions
1. How does Google Analytics Donation Tracking work?
Answer: Google Analytics Donation Tracking works by tracking donations made through your website or app and providing insights into how these donations are influencing your success.
2. What data does Google Analytics Donation Tracking capture?
Answer: Google Analytics Donation Tracking captures data such as donation amount, donor information, donation source, donation date and time, and more.
3. How can I set up Google Analytics Donation Tracking?
Answer: Setting up Google Analytics Donation Tracking is easy – simply install the Google Analytics tracking code on your website or app and set up donation goals in Google Analytics.
4. What are some of the insights I can get from Google Analytics Donation Tracking?
Answer: With Google Analytics Donation Tracking, you can track donation trends over time, analyze donor behavior, measure donation source effectiveness, and more.
5. What are some best practices for optimizing Google Analytics Donation Tracking?
Answer: Some best practices for optimizing Google Analytics Donation Tracking include setting up goals for each donation type, segmenting donors by location, and using UTM parameters to track donation sources.
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