Woocommerce Minimum Advertised Price

Description

Woocommerce Minimum Advertised Price (MAP) is a policy that helps protect businesses from the competitive practices of retailers in the digital marketplace. It is a marketing strategy that sets a minimum price for a product that retailers are allowed to advertise. MAP ensures that no retailer can advertise a product at a price lower than what is set by the manufacturer or distributor. This policy is meant to protect the pricing of a product from being undercut by other retailers, which can result in lost profits for the manufacturer.

MAP is important for businesses that produce or distribute products because it ensures that their products are advertised at a consistent price across the online marketplace. Without MAP, retailers could undercut each other, driving prices down and making it difficult for manufacturers to make a profit. MAP also makes sure that customers get a fair price for the products they purchase.

In the WooCommerce marketplace, MAP is enforced by the WooCommerce Marketplace Terms of Service. This document outlines the rules and regulations that must be followed when selling products on the platform. It explains that the minimum advertised price of a product must be the same as the manufacturer’s suggested retail price (MSRP) or list price. It also states that any retailer found to be violating this rule can be subject to suspension or removal from the platform.

In addition to MAP, there are other strategies that businesses can use to set prices and protect profits. These include setting minimum order quantities, setting price points, and establishing restricted product lists. By implementing these strategies, businesses can protect their prices and profits from being undercut by other retailers.

MAP is an important tool for businesses that sell products online. It ensures that retailers are not able to undercut each other, which allows manufacturers to make a profit and customers to get a fair price for their purchases. By understanding the policies and regulations that are set out in the WooCommerce Marketplace Terms of Service, businesses can ensure that their products are advertised at a consistent price and that their profits are protected from unfair competition.

Main features

• Automatically set a minimum advertised price (MAP) for products or product categories in WooCommerce.
• Restrict customers from seeing the actual product price until they add the product to their cart.
• Automatically hide the product price until the customer adds the product to their cart.
• Set a MAP for individual products or product categories.
• Ability to override the minimum advertised price for specific customers.
• Option to hide the actual product price from guests.
• Ability to set a custom message to be displayed when the price is hidden.
• Option to redirect customers to a specific page when the price is hidden.
• Option to display the lowest price available in the product page.
• Automatically display the lowest price available in the cart page.

Popularity

As of October 2020, the Woocommerce Minimum Advertised Price plugin has been downloaded over 10,000 times.

Pricing plan

1. Woocommerce MAP Pricing Extension – $99.00
2. Woocommerce MAP & MSRP Plugin – $99.00
3. Woocommerce MAP & MSRP Toolkit – $149.00
4. Woocommerce Advanced MAP Pricing – $399.00
5. Woocommerce MAP Plus – Pricing & Discounts – $249.00

How to use it ?

• Download the Woocommerce Minimum Advertised Price (MAP) plugin from the official Woocommerce website.
• Install and activate the plugin on your Woocommerce store.
• Go to the Woocommerce settings page and select the “Minimum Advertised Price” tab.
• Set up the MAP rules according to your business needs.
• Select which products to apply the MAP rules to.
• Set the pricing tiers for each product.
• Add a disclaimer to product pages to inform customers of the MAP policy.
• Enable the MAP enforcement on product pages if desired.
• Test the plugin to ensure it is working properly.
• Monitor and adjust the MAP rules as needed.

Frequently asked questions

Q1: What is Woocommerce Minimum Advertised Price (MAP) Policy?
A1: A Woocommerce Minimum Advertised Price (MAP) policy is a pricing agreement between a retailer and a manufacturer that sets the lowest price a retailer can advertise for a product.

Q2: Why is a Woocommerce MAP policy important?
A2: A Woocommerce MAP policy helps maintain pricing integrity and brand image for a manufacturer’s products by preventing retailers from undercutting one another on price.

Q3: What are the potential consequences of violating a Woocommerce MAP policy?
A3: Violating a Woocommerce MAP policy can result in legal action, suspension of product supply, and reputational damage.

Q4: What are the benefits of a Woocommerce MAP policy?
A4: A Woocommerce MAP policy helps maintain uniform pricing across retailers, which increases consumer trust in the brand and can lead to higher sales.

Q5: How do I set up a Woocommerce MAP policy?
A5: You can set up a Woocommerce MAP policy by contacting the manufacturer, defining the MAP policy, and then implementing the policy on the Woocommerce platform.